Brandeis University is delighted to announce a career opportunity as the Director of Social Media Strategy in the Office of Communications, Marketing and External Relations. Brandeis University offers generous benefits package including tuition remission for employees and dependents; paid time off; medical and dental insurance with a generous retirement savings match. Brandeis is located in Waltham, Massachusetts only 10 miles from Boston with easy access to 128/95 and the Mass Pike, with free parking and a commuter rail stop across the street.
Are you a social media strategist looking for an opportunity to provide expertise to make an impact, aligning a highly ranked University mission to content shared across social media? Are you future-focused, on point with messaging and at the forefront of the new and different platforms?
As the director, you would need to be proactive to engage prospective students and current students for whom social media is their primary source of information. You would also be involved in monitoring and responding to evolving online conversations and would provide insight to campus leaders as appropriate.
A successful candidate will:
Direct the university’s brand voice across all social platforms, conveying a positive, lively, upbeat view of life at Brandeis for current students, prospective students, families, media and other audiences as appropriate, and ensure that information is conveyed in a timely manner. Actively follow developments in the social space and ensure Brandeis keeps pace with rapidly-evolving media. Maintain editorial calendar and organize social content plans for all channels. Oversee two direct reports who create social content; provide mentorship and support their career development. 60%
Understand and implement use of key performance indicators relevant to key social-led initiatives to measure success; present these key performance indicators (KPIs) to university leaders. 10%
Coordinate with university partners, for example, in Admissions and Institutional Advancement, to assist with their key goals. Serve as an advisor to other communicators across campus in choosing which social media and marketing platforms to use, the type and frequency of content to post, and other best practices. 10%
Serve as the primary social media point of contact during crisis situations. Monitor and respond to evolving conversations online and provide insight to campus leadership during emergencies or crises. Available to respond to emergencies in off hours when necessary. 10%
Maintain an external lens – build knowledge of higher education trends and peer institutions’ social activities – maintain relationships with peers at other universities to learn from others about best practices. 10%
What You Need to Succeed
8 to 10 years of relevant professional experience, preferably in higher education or other large, complex organization.
The ability to work independently as well as in a team environment.
Must be able to solve complex problems quickly and maintain creativity in a fast-paced environment.
Experience managing social media channels, particularly TikTok, Instagram, Facebook and Twitter, and tools, such as Juicer.
Strong communications skills - both oral and written. Must be able to write and edit copy for posts.
Exhibits strong leadership skills - confident speaker, strong presentation skills, articulate, optimistic, persuasive, and professional at all times.
Strong strategic thinking ability.
Mentoring ability - be a good teacher and positive example for other team members, and be able to communicate social concepts to experienced leaders less familiar with the platforms.
A thorough understanding of accessibility requirements
Understand and celebrate the value of diversity, equity and inclusion in the workplace and on our social channels.
Demonstrate grace under pressure; ability to adapt.
Enjoy building and having an impact
Flexibility and the ability to partner well with others seek a wider audience, build consensus, influence and act decisively.
Given the nature of content being handled, ability to handle and protect sensitive information.
As a medium-sized private research university with global reach, we are dedicated to first-rate undergraduate education while making groundbreaking discoveries. Four major academic units with 3,600 undergraduates and 2,050 graduate students comprise the University: the College of Arts and Sciences, the Heller School for Social Policy and Management, the International Business School, and the Rabb School of Continuing Studies. In 1985, Brandeis was elected to membership in the prestigious Association of American Universities (AAU), which represents the 62 leading research universities in the United States and Canada. Brandeis has been ranked among the top 35 national universities by U.S. News & World Report every year since the rankings’ inception. Our 235-acre campus is located in the suburbs of Boston, a global hub for higher education and innovation. Our faculty are leaders in their fields, as passionate about teaching and mentorship as they are about pushing the boundaries of knowledge. Our students are motivated, compassionate, curious and open to exploring new and challenging experiences. Brandeis was founded in 1948 as a nonsectarian university under the sponsorship of th...e American Jewish community to embody its highest ethical and cultural values and to express its gratitude to the United States through the traditional Jewish commitment to education. By being a nonsectarian university that welcomes students, teachers and staff of every nationality, religion and orientation, Brandeis renews the American heritage of cultural diversity, equal access to opportunity and freedom of expression.